A lot of words and statistics can be used to build the case that mobile devices have grown and continue to grow into one of the most popular technological advancements. Just exploring would tell the most cynical among us. And as with all new developments, the speed with which these new developments are improved and made more accessible, is directly proportional to their اعوجاج popularity. As a result, mobile is changing and improving… FAST!
For business marketing, an online presence is an ongoing advancement from the days, lately, of just having a website, which resulted in a mobile website, to developing an online social presence, and to now developing your own mobile request. Many large businesses have been in the mobile request marketing arena for a time. They realized the many benefits and conveniences mobile apps provided their customers and, with proper management, the increased revenue and customer loyalty they would gain. They also had the resources to fund the exorbitant development costs required to make a custom native request for those mobile platforms and could actually still do it cost effectively.
Technology marches on! Today, mobile apps are no longer in just the reach of the largest enterprises. For the purpose of this article, we will not get bogged down in the technical difference between custom native apps, mobile web apps, hybrid apps, mobile websites, etal. The focus is going to be the amount appears to be the best option for small businesses. The point… an exceptional User Experience (now commonly referred to as UX), easily managed content and value.
There is no one best solution for every type of business out there. There are disadvantages and benefits for all the mobile options. The key is selecting the right fit, ie., the option that provides the greatest number of benefits to the business and their customers, at the best price. After doing the research, it’s difficult presenting an unprejudiced presentation of these facts when your best option for most small businesses is so clear. In short, the engaging customer features available, the simple complete control of the content and the affordable price, the native mobile request built using a template (NMAT) is the next best marketing tool, to improve the bottom line and increase customer loyalty.
To be clear, custom built native apps that are built from the ground up, require hand code for each request on each mobile platform, Apple, Robot, etc. This is a very expensive process. Coders are very well paid and the result is designed with a great, custom, UX. The new alternative, NMAT, is building an request using an already coded template system that can be customized in features, function and content. This option provides similar features as the custom request, to choose from, at a fraction of the cost, with a very similar UX and can be totally controlled on-line.
Here is a quick look at the comparison of benefits between mobile website and native apps.
Device Features : Apps have full access to all of a mobile devices capabilities including camera, GPS, data storage, etc. for the best UX. Mobile websites have actually limited access.
User Installation : No installation required for mobile websites. A bit of motivation is required to search and find a mobile business request. In the gaming industry, this should not be an challenge. Most customers will be motivated to find your request to benefit from the content including offers and discounts.
Speed : A mobile request is much faster then the mobile website creating a better UX.
Owner Maintenance : The maintenance of a NMAT is much simpler these days with the request published in the cloud. Online Content Management System Dashboards (CMSD), allow clients to change the content of their request and send messages 24/7. Custom native apps are much more complicated to update. Mobile website are updated as easily as a web page.
Real world Functioning : Without a wifi or cell service connection, mobile websites are not accessible. Native apps have real world accessibility going for the edge in this category.
Development Costs : Custom native apps are extremely expensive. Both Mobile websites and NMAT’s involve the least cost and are very reasonable. Possibly with future technological advancements, mobile apps for small businesses may go the way of betamax, and mobile websites may overcome many of their current errors and grow the dominate mobile format. But for now, and probably for the foreseeable future, native apps are the best marketing tool available for small businesses. For maximum benefit, your request can be used in conjunction with your mobile website and gain additional user benefits such as the ability for customers to log in to their personal accounts.
Now to the good part. Here’s a look at what benefits a mobile request can bring to your business and your customers. The energy of the mobile request to engage and communicate with designs, is in it’s features.
Mobile Request Benefits
The features on the market that can be constructed into an request is what ‘powers’ the benefits and makes it such a perfect fit for small businesses. In addition to the traditional set of your businesses’ general information including facility amenities, special deals, event calendars, contact info and directions, etc. that you would find on any standard mobile website, apps offer features that better engage customers and fully utilize their mobile devices capabilities making for a very personal and fulfilling UX… that they can want to share. To be clear and further illustrate the benefits of an request over a mobile website, this summary of features would include only those that are available in a mobile request format, and not a mobile website. There are dozens of features available for businesses to choose from to use in their request. We can look at are just some of the more beneficial ones here.